Perplexity to Start Testing Ads in AI-Powered Searches
Perplexity Starts Testing Ads in AI-Powered Searches AI search engine Perplexity has started rolling out ads, a big step as it looks to boost its revenue model. Ads will appear as “sponsored follow-up questions,” and will be labeled and positioned next to search answers. For now, this experiment is only in the U.S., with partners…